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Red Bull extends contract with major sponsor until 2024!

15 April 2021 at 09:10
Last update 15 April 2021 at 09:36
  • GPblog.com

Red Bull Racing and TAG Heuer have extended their collaboration. The past five seasons have been very satisfactory for both sides, which has led to the contract being extended to 2024. The Swiss watch manufacturer will therefore remain visible on Red Bull's cars and overalls.

At Red Bull, they are delighted with the renewed partnership. "We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage," Christian Horner stated.

The Red Bull team boss believes TAG Heuer will be an added value in the coming years as the Austrian racing stable looks to regain the world championship for the first time since 2013.

“In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s Don’t Crack Under Pressure spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”