Red Bull finds new partner in luxury shoe brand APL

F1 News

red bull new partnership with apl
10 March 2023 at 16:14
Last update 10 March 2023 at 17:51
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  • GPblog.com

For the new Formula 1 season, Red Bull Racing has teamed up with shoe brand Athletic Propulsion Labs, or APL. At the Bahrain Grand Prix, many personnel, including Max Verstappen and Sergio Pèrez, were already walking around wearing APL shoes.

APL will supply shoes to the Austrian team throughout the season. The shoes have been designed by the APL and Red Bull teams. Christian Horner said the following about the partnership: “Formula One is all about the continual pursuit of performance gains through research, analysis and innovation, and in APL we’ve found a partner whose focus on those essential goals matches our own."